Gave birth to the rapid growth of large-scale "220V Cooling Fan" industry, but also lead to large-scale enterprises to grow business, large-scale development, with easy access from the camp leadership capacity, and the lack of large-scale, there is no market right to speak. For the large-scale and large-scale easily go astray, the fastest way is to reduce the size of the pursuit of "220V Cooling Fan" or reduce sales costs by expanding market share bigger, fan industry in China, the United States is a typical large-scale production-oriented enterprises . Boutique business model does not differentiate by size and cost rival, but through product technology, technology, quality of excellence, the "220V Cooling Fan" be extreme to distinguish the opponent. Emmett is the Chinese fan industry adhere to the implementation of quality-oriented business strategy.