"220V Cooling Fan" consumers seeking personality, fashion refined life, fans selling largely due to innovative product appearance. Research found that 81 percent of respondents to a soft spot for colorful fans, in addition, more than about half of the respondents expressed love for lightweight products. "220V Cooling Fan" annual sales are always some new products become the highlight, when consumers are tired of the traditional style fans, some innovative design will attract people's attention. When consumers increasingly focused on home improvement fashion taste when traditional style of "220V Cooling Fan" clearly does not meet this requirement, this time tower fan "risk" out, and many small appliances manufacturers have introduced such products. Reporters interviewed found that tower fan doing my part to become the first choice for many consumers.